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Case Study
AIGC Digital Marketing Infrastructure
Global Beauty Enterprise•Beauty & Cosmetics
Problem
The client needed to build AIGC capabilities from scratch to scale digital marketing across Douyin and other new media platforms, replacing manual content production with AI-powered workflows.
Approach
We led cross-vendor technical teams to construct and operate a full-suite AIGC solution — 3D scene building with product digital twins, AI-generated advertising images and video clips, short-form content remixing, performance analytics, and AI-driven paid media placements. Beyond core delivery, we established a test automation framework from the ground up, upskilling technical teams and improving regression testing efficiency across release cycles.
Results
- •End-to-end AIGC content pipeline operational for Douyin marketing
- •Multiple AI content formats deployed: 3D scenes, product visuals, video ads, and remixed shorts
- •Test automation framework built from zero, reducing manual regression overhead
- •Structured delivery framework coordinating product owners and distributed technical teams